So it’s not surprising that getting your business listed in relevant online directories is a local ranking factor. People naturally want to share useful and interesting content.But you can also ask for links. To do this, identify some sites that might be interested in what you’re publishing. Its content optimization feature provides actionable suggestions to improve structure, keyword placement, and readability, helping you rank higher on Google effortlessly. Catering to search intent, answering some People Also Ask questions in your content, and picking 1 way to improve on top-ranking articles, will put you in good stead.
By creating quality content, optimizing meta tags, building quality backlinks, and enhancing user experience, you can improve your search ranking and achieve top Google ranking. Regularly analyzing and monitoring your website’s performance is also essential for ensuring that you are constantly improving your Google ranking. Additionally, optimizing your Google SEO Anomaly Business profile with relevant keywords and images can boost your online presence and attract more visitors to your site. Remember to regularly post fresh and engaging content on your site to keep it relevant and appealing to both users and search engines.
- The piece you’re reading right now (or any of our other blog posts) is an example of content creation for on-page SEO.
- Mobile responsiveness affects website performance, user experience, and mobile-first indexing, making it crucial to local SEO.
- It also helps them to build brand awareness and drives valuable backlinks to individual location pages, which is vital for local SEO.
- Besides this, you’ll also be able to discover your competitor’s top competition in the same report.
See instant results with Google Ads
It’s a good idea to use your keywords once in the description, but overdoing it may actually lower your rank. Meta descriptions are also shown when sharing your page on social media, so this is another reason to make it accurate, eye-catching, and brief. Experiment with different well-performing keywords, locations or zipcodes.
Using both tools together
Google is striving to always surface the best results, so machine learning systems have been developed as part of the move towards parsing natural language queries. Google can understand the difference between “cheat” as a disingenuous person and “cheat” as a way to game a system (as in cheat code). A page must identify what it is about clearly to avoid any ambiguity and to be ranked. Most likely, the number 200 originated as a PR attempt by Google to portray its algorithm as complex and having multi-factors. The only known citation of “200” is from a speech by Matt Cutts at PubCon in 2009. Katie DeWitt is a copywriter with a passion for storytelling, an avid reader of all kinds of books, and an enthusiastic social media marketer.
For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger.
If you cross-reference relevant articles to each other, it is a sign that you consider the linked content as relevant. A slow server response time can negatively impact your PageSpeed score, even if other aspects of your site are optimized. A fast server ensures that your site loads quickly for users, reducing TTFB (Time to First Byte) and ultimately improving the user experience. The only way to understand if your rankings are improving is to track your progress.
Once you’ve defined search intent, use your knowledge of the target audience to create compelling, relevant content. That matters because the better you can tailor your content to what search engines want, the better you’ll be able to connect with relevant audience members online. As you add images to your site, make sure that people and search engines can find and understand them.
Users watching YouTube videos also remain on a Google-owned internet property, instead of moving onto a different page. Finally, the increase in video carousels on SERPs may reflect users’ preferences; users are more likely to absorb more of a video and share more often. Your Google rank might also be called your rank on a search engine results page (SERP). If, for example, you provide landscaping services, you won’t show up for a search about dentists, and that’s good. Obviously, you don’t need to know your Google rank for every SERP. However, you should know which keywords are most important for your business, and you should know where your rank on those SERPs.