On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. Want to make sure your website gets a once-over from search engines? Once you go live, send Google and Bing an invitation to come scan your site by submitting your URL directly to them.
- Research different keyword variations that have the same search intent.
- Although not every page is suitable for using structured data, be sure to impelement it if your website contains some of the information mentioned above.
- Well-written, engaging titles are known to increase click through rate (CTR) and engagement.
- This not only improves your user experience but also gives you valuable data on what people are searching for.
- This underscores that SEO is not only about search engines, but rather the entire user experience.
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Alt text should explain the purpose of the image and include relevant keywords where appropriate. For example, instead of “image1.jpg,” use “SEO-testing-dashboard-example.” Avoid keyword stuffing in alt text, as this can reduce its value. Descriptive headings help search engines, and users quickly grasp the focus of your page. Meta descriptions summarize your page’s content and play a key role in on-page SEO. While not a direct ranking factor, they influence CTR and user engagement. Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists.
Overall, the benefit of on-page SEO is that it gives you the solid foundation your business needs to increase your rankings in major search engines. No two businesses are the same, and neither should your on-page optimization strategy. The best SEO services for your brand depend on your goals, industry, and current site’s SEO rankings.
Whenever you publish a new piece of content, try and link to 2-5 other (relevant) pages on your site. Or when you’re using a term you don’t have your own article on already, but you want to provide a useful resource for your readers. You can quickly analyze your site’s topical authority with this handy spreadsheet. Problems you can solve with your products, services, or content. This means that SEO Anomaly they make valuable keywords to optimize your site around.
What are some common on-page SEO techniques?
Most people underestimate the importance of user experience and engagement in SEO. NLP essentially allows Google to understand the meaning behind your content, not just the keywords and phrases. Research different keyword variations that have the same search intent. I use this free LSI keyword generator from Keysearch to find relevant LSI keywords and phrases. They put the primary keyword right near the end of their introduction or even later in their blog post. We will start off easy and slowly get to the more advanced stuff!
SEO Audit Services
Even better, our SEO services are powered by the combined expertise of 500+ team members with over 3 million hours of experience. Have you ever visited a web page, looked at the URL, and been met with an illegible string of random numbers and letters following the site name? Long gone are the days of booting up your massive desktop computer to Google something.
This helps Google (and visually-impaired users) understand what each image is showing. Half of the websites linked out to authority sites (like Oxford University). For example, I recently wanted to improve our rankings for our press release guide. The Semrush On Page SEO Checker provides you with a comprehensive list of recommendations.
When you don’t have a clear URL, it makes it difficult for users and search engines to understand your page’s context. Your title tag appears as a blue line of text in search results that people can click on to navigate to the page on your site. Users and search engines use this to determine if your listing is relevant to their search query. Your meta description is the small blurb that appears below the title tag.